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63°N 17°E +46 (0) 612 530 60, High Coast, Sweden
+46 (0) 612 530 60 @highcoastwhisky

Owner, CEO & Board

Box Destilleri AB’s total registered share capital at the end of 2018 was 3906756 kronor, divided into 1929970 A shares and 1976786 B shares. The shares’ quota value is SEK 1 per share. The A shares give right to ten (10) votes and the B shares entitle the holder to one (1) vote.

Box has been traded on (formerly since 2011, a marketplace for trading in unlisted shares. Pepins organizes trade in some 30 small and medium-sized companies. Trading is done regularly, once a month, to create and collect liquidity in the share. The trade with Box B shares began on September 14, 2011.

The largest owners are Lars Bäckvall through the company Norrlandspojkarna AB, BLL Invest AB and Axson Svenska AB.


Henrik Persson, b. 1976

Henrik has experience from leading positions in marketing and sales positionss at companies such as Diageo, Carlsberg, SAB Miller and most recently Danish Mikkeller in Copenhagen, where he was responsible for the international brand launch of the high-profile beer brand. Henrik has worked with several of the strongest brands in the beverage industry, such as Smirnoff, Lagavulin, Guinness, Staropramen, Brooklyn and Pilsner Urquell.


ANDERS KÄLLSTRÖM, Chairman, b 1959
Anders has a long career in Swedish politics, sports and business. He has held leading positions in Swedish press and his latest position was CEO of LRF.

BIRGER LARSSON, Member, b 1958
CEO and co-owner of BLL Invest AB. Shares: 298,907 class A shares and 68,195 class B shares through BLL Invest AB. Ankare: 2 pieces.

PETER HOLMQVIST, member, b 1955
Peter was the CEO for Höga Kusten Destination for 4 years and have extensive experience in tourism.

CEO and member of Axson Svenska AB with their head office in Gothenburg and with board positions in 7 other companies. Shares: 230,000 A shares and 75,291 B shares through Axson Svenska AB and 9,776 B shares private Ankare: 5 pieces

THOMAS KUUTTANEN, b. 1969, member

KURT O ERIKSSON, member b 1948
Board member, holding (via company and private) 187,559 A shares, 6,572 B shares, 5 ankare.

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